“Having boxed my whole life and being involved in the culture, I love what roots of Fight is doing. While being comfortable and stylish, they pay tribute to the fighters who helped build the sport and paved the way for fighters like Floyd Mayweather and any up and coming fighters. My favorite is the Mike Tyson sweatshirt that says Brooklyn on it, because that’s where I’m from.”
Despite the acceptance of fashionable sportswear as a form of casual dressing in French fashion in the 1920s, the American garment industry went on to become the most prominent producers of such clothing. The key difference between French and American sportswear was that French sportswear was usually a small part of a high-end designer's output, while the American sportswear designers focused on affordable, versatile, easy-care garments that could be mass-produced and were relevant to the customer's lifestyle, enabling the modern, increasingly emancipated woman to dress herself without a maid's assistance. Although the influence of Europe, particularly Parisian high fashion and English tailoring, was always significant, the Great Depression which started in 1929 acted as a trigger to encourage American fashion to focus on homegrown style and design - particularly sportswear. With 13 million Americans left unemployed by the Depression, it was necessary to create jobs and reduce the competition from imported goods in order to improve the American economy. At the same time, the growth of female athleticism and increased female employment fueled a need for simpler and less expensive clothing.
Un sweat est fait pour rendre vos temps libres aussi confortables que possible, mais ça ne veut pas dire que vous ne pouvez pas à la fois être élégant et suivre les dernières tendances. Les pulls à capuchon et les capuchons à zip sont intemporels et fonctionnels, alors que les tee-shirts ultralégers à capuche vous permettent d’exprimer votre côté créatif à travers des imprimés graphiques. Restez au chaud lors des soirées plus fraîches avec des sweats qui se coordonnent avec tout, des jeans skinny jusqu’aux leggings douillets. Vous n’avez pas non plus besoin de porter le même toutes les fins de semaine ; l’assortiment de Simons est en évolution constante pour rester en phase avec la mode.
Among the key designs produced by this new generation of American designers were capsule wardrobes such as McCardell's group of five wool jersey pieces from 1934, comprising two tops, long and short skirts, and a pair of culottes; and Maxwell's "weekend wardrobe" of five tweed and flannel garments. Both were designed to accommodate formal and informal occasions depending on how they were assembled and accessorised. McCardell also became well known for designs such as the Monastic and Popover dresses which were versatile enough to work in multiple contexts from swimsuit cover-ups to party dresses. Other McCardell signatures included ballet slippers (made by Ben Sommers of Capezio) as everyday footwear and functional pockets in skirts and trousers. Dressy garments made from casual fabrics, such as McCardell and Joset Walker's evening dresses and dress-and-coat ensembles made out of cotton, became a key sportswear look. The American couturier Norman Norell declared that McCardell could make a smart dress to wear anywhere out of "five dollars worth of common cotton calico." Other sportswear designs often incorporated elements of sporty informal or casual wear, as exemplified by Clare Potter's evening sweater worn with a long skirt draped like a sidesaddle riding habit.
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In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
“I’m extremely picky when it comes to performance gear. It all comes down to comfort for me. I prefer the tighter, slim fit, which is why I’m currently digging Outdoor Voice’s Sunday Shorts. They are the perfect length, extremely comfortable, and not ‘poofy’ on my legs, which is key for me—I have a tough time finding shorts that don’t flare out at the sides due to the pockets. I also love how versatile they are— I’ll wear them during a high intensity workout at my gym, but also while I’m waking my dog or going to the grocery store.
“I love the Wolaco compression tights. I own some of the compression shorts, which are great, but what I love the most is a good 3/4 compression legging. Their material is a little thicker, which makes them durable but also gives them a tighter feel, which I love. Even though they seem to be thicker than some other brands they keep you cool and don't overheat you.”